There are a number of standard scenarios; to map the current state of part or – more ambitiously – the whole university, to plot out which capabilities new ideas and initiatives would need and the links between them, or to impact assess large projects such as Student Record systems or Contact Management solutions.
Having the model pre-built saves a huge amount of time. However the starting point is to customise it for your own institution. This is merely selecting which capabilities you want to work with, and ascertain if the model matches your organisational structure.
Then different analysis methods can be deployed depending on the scenario(s) chosen. These all are a combination of people, process, data and technology filtered by outcome and audience.